Hartson’s anti-corruption message outperforms all opponents on social media in California U.S. Senate race


May 7, 2018

CALIFORNIA — U.S. Senate candidate Alison Hartson has a winning strategy when it comes to social media outreach. While her opponents, including incumbent California Senator Dianne Feinstein, show weak numbers in terms of engagement and reach, Hartson, who accepts no corporate or dark money, has seen her social accounts grow and thrive.

“I don’t have millions of dollars, so I have to be strategic and creative,” Hartson said about spreading her message of anti-corruption, Medicare-for-All and a platform similar to Senator Bernie Sanders’ 2016 presidential campaign. “What the numbers tell me is that our message is resonating organically, from person to person in a very grassroots manner. Word of mouth matters.”

Hartson’s online engagement is nearly 6 times that of the other candidates who consistently hover at 1% and below, with Feinstein at 0%.

Hartson’s strategy is similar to that of Sanders’ in 2016 in that she’s relying on grassroots organizing, word-of-mouth and citizen-led engagement over corporate donations. As a former high school teacher, Hartson understands the potential of our nation’s youth and has made it a point to include new and young voters in her outreach, a demographic often overlooked in national politics.

“Millennials now outnumber baby boomers as a voting bloc,” said Hartson’s Campaign Policy Director Joe Spaulding. “It’s not surprising at all to see the candidate who has experience fighting corruption coupled with corporate-free campaign financing and a truly progressive message topping her competition in social media metrics.”

And Feinstein is taking note of Hartson’s digital approach. One week after Hartson released a video on Facebook, YouTube and Twitter highlighting the 84-year-old Senator’s history of opposing marijuana legalization and criminalizing non-violent offenders, Feinstein publicly  changed her mind on this issue.

“There is no question that Feinstein’s campaign is reacting to Alison’s aggressive digital strategy and the content she releases,” said Spaulding. “What’s interesting is that neither Feinstein nor any other candidate in this race seems interested in reaching out to young, digitally-savvy voters. Given the changing dynamic in American politics today, ignoring the wishes and needs of the younger generation is a losing strategy.”

Spaulding is not alone in this sentiment. Scott Goodstein, Founder and CEO of Revolution Messaging, the company that managed Sanders’ revolutionary social media strategy in his 2016 bid for president, told Fast Company in April 2016 that politicians who ignore social media are making a mistake.

“Any campaign that thinks that these are silly little things that just the kids are doing is missing how powerfully, robustly, and rapidly you can move a message or push facts around the press and rebuttals around debates,” Goodstein said.

Hartson currently has campaign accounts on Facebook, Twitter, Instagram and YouTube in addition to a growing army of more than 1,700 volunteers, who themselves post videos, photos and comments about why Hartson is the only truly progressive candidate in this race.

Alison Hartson is a True Progressive running for U.S. Senate in California. A former school teacher turned activist, Hartson spent 5 years at the helm of Wolf-PAC, an organization working for a 28th constitutional amendment to get money out of politics in this country once and for all. Hartson’s platform includes Medicare for all, a $15 minimum wage tied to inflation, Maximum income and a swift shift from fossil fuels to renewable energy sources. Learn more about Alison Hartson at alisonhartson.com.

Alison Hartson